Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
Did you know? Traditional promotional print fliers are still a relevant add-on to the marketing mix. They disrupt from being always „on“ and give moments of full and uninterrupted attention for a brand. Furthermore, the non-personalised aspect of postal fliers is perceived as unobtrusive and inclusive because everyone gets it. It covers important values of modern CX by triggering emotions and an end-to-end experience.
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Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!