Scenario Techniques in Market Research
20 years of Séissmo - also in February!
Have you always been eager to know how the new market research tools and techniques of
tomorrow will work? Then, the anniversary February is just right for you. We take you on a
journey through time and dive with you into the future!
We take you on a journey through time and dive with you into the future!
Martina Schwarz-Geschka, managing director of Geschka & Partner management consultancy, and Natacha Dagneaud, founder of Séissmo, have explored the topic of scenario techniques together. They share with you their interdisciplinary reflections: on one hand, the world of technology and engineering - on the other hand, the world of social sciences and humanities.
Indeed, scenario techniques are a tool of future research. Developed by Prof. Geschka and her team at the Battelle-Institute in 1976, they have been constantly enhanced and improved.
In 3 clear steps it is explained how the methodology aims at the long-term forecast of dynamic living social milieus and environments in the future.