Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers

20th-anniversary-december-seissmo
Did you know? Traditional promotional print fliers are still a relevant add-on to the marketing mix. They disrupt from being always „on“ and give moments of full and uninterrupted attention for a brand.  Furthermore, the non-personalised aspect of postal fliers is perceived as unobtrusive and inclusive because everyone gets it. It covers important values of modern CX by triggering emotions and an end-to-end experience.
Image
Discover our 1-page summary:
Download
»
Full report with illustrations and hands-on recommendations:
Download
»

Discover our Tool blog

Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!
Image

Pick & choose – or take them all

Learn More
»
Image
Best of Interviewing Skills
Learn More
»
Image
The emergence of “verbatim” as a new currency: Digital Talk
Learn More
»