Substance over spectacle

From 2001 to 2025, Séissmo has represented a passion for research and profound results – revealing what is hiding under the surface like a seismograph. This spirit will live on.

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From 2001 to 2025: Two decades of market research

Séissmo was founded in 2001, and has been committed to qualitative market research for over two decades. Listening to and understanding people, and carefully translating opinions into knowledge, has always been at the heart of what we do.

In over 850 empirical ad hoc research projects, covering topics from consumer goods to societal questions, Séissmo has examined more than 130 brands with depth and precision. With our passion for research and commitment to integrity, we have carried out studies in more than 20 countries.

Today, Séissmo sees itself as a knowledge portal for qualitative research, providing access to the fundamental Séissmograph project, more than 100 selected studies and blog posts in German, French and English, and methodological insights from over two decades of market research.

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Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?

Do brands still have legitimacy in this context?  Yes. They are very much alive but with a changing role, and a different hierarchy of benefits.

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