Shopper ResearchInvestigating the shoppers’ view and building tomorrow’s journeys
If your question sounds like these, you've come to the right place!
+ How do shoppers find their way to the right section? What are possible hindrances and where are they found?
+ Which variables need to be changed in order for a product to be found more easily on a shelf?
+ What can be done to increase the amount of time spent in front of a shelf and to make it more pleasant?
+ To what extent does the structure of the shelf correspond to the customer’s classification criteria?
+ Which store layout concepts from abroad can be applied to the domestic market?
+ How do online and offline shopping differ within a certain category?