Shopper Research

Investigating the shoppers’ view and building tomorrow’s journeys
Purchase is sometimes an experience, sometimes a chore and every product category plays by different rules. Séissmo offers tools to identify purchase motivation and to uncover the decision-making processes. We analyse all places of purchase and look at ways for optimisation. Be it for brick-and-mortar stores or e-commerce, we never lose sight of the shopping mission.

If your question sounds like these, you've come to the right place!

+ How do shoppers find their way to the right section? What are possible hindrances and where are they found?

+ Which variables need to be changed in order for a product to be found more easily on a shelf?

+ What can be done to increase the amount of time spent in front of a shelf and to make it more pleasant?

+ To what extent does the structure of the shelf correspond to the customer’s classification criteria?

+ Which store layout concepts from abroad can be applied to the domestic market?

+ How do online and offline shopping differ within a certain category?

Our online and offline tools and techniques


Observation/accompanied shopping

Cognitive interviews, our method of predilection

Shopping safari, shopping trips

Visual translation/live sketch artist

Free sorting/clustering techniques

“Do-it-your-shelf” (ideal shelf set-up)

Your scientific method of the cognitive interview was stunning. Unbelievable how much you can learn without asking questions!
Client's voice

Discover more

Put us to the test and get 60 free minutes in your first project with us!

Call us now – we look forward to your questions and challenges!

+49 (0) 621 7621 23 0