Shopper research
& e-commerce
We expose purchase habits, motivations and decision-making
processes and test the efficiency of your POS strategy without losing sight of the shopping mission.
If your question sounds like these, you've come to the right place!
- How do shoppers find their way to the right section? What are possible hindrances and where are they found?
- Which variables need to be changed in order for a product to be found more easily on a shelf?
- What can be done to increase the amount of time spent in front of a shelf and to make it more pleasant?
- To what extent does the structure of the shelf correspond to the customer’s classification criteria?
- Which store layout concepts from abroad can be applied to the domestic market?
- How do online and offline shopping differ within a certain category?
- Do people care about the price in the product category at all?
Our online and in-person tools and techniques
Semiotic analysis of the POS
Learn more
Semiotik.eu
Learn more
Observation, accompanied shopping, shop-along
Learn more
Shopping safari, shopping trips
Learn more
Cognitive interviews with shoppers, our method of predilection
Learn more
Visual translation, live sketch artist to develop shop concepts
Learn more
Free sorting, clustering techniques
Learn more
“Do-it-your-shelf” (ideal shelf set-up)
Learn more
«Your scientific method of the cognitive interview was stunning. Unbelievable how much you can learn without asking questions!»
Client's voice
The other 3 pillars of our research expertise
Exploratory Research
WE DIG TO THE BOTTOM
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Visualising products and services, sectors and mental maps
- Latent needs, new territories
Learn More
»
Brand & Strategy Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
- Advertising impact
- Product re-launches (360° marketing checks)
- Packaging
- Prices & promotion
- Marketing mix coherence, portfolio
alignment
Learn More
»
Product & Packaging Test
We find the addiction factor
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
Learn More
»
Discover more
For Free: Your 60 minutes of inspiration and surprises…
Call us now – we expect your challenge
+49 (0) 621 7621 23 0
