Social listening,
social media monitoring

Together with our partner, Synomia by Converteo, an AI-based SaaS platform, we use natural language processing to turn semantic data into insights. Harnessing the vast resources of the Internet, while respecting its unique nature, we add value to mere data aggregation through our knowledge of semantics, social psychology and our analytical skills.

Synomia by Converteo is a proprietary technology for semantic analysis using Artificial Intelligence, complemented by management consulting activities. It collects spontaneous and massive data that consumers, media, brands and various stakeholders freely share online and explores this data by mobilising various semantic AI techniques to structure, qualify, prioritise and make sense of it. The results allow us to understand how the brand has been perceived, understood, commented on and experienced by online shoppers over the last few years. The only requirement, which is not the case for all websites and social media platforms, is that the website in question must allow crawling.