Brand & Marketing Mix Research

Navigating your brand and portfolio

Séissmo offers valuable insight into brand identity allowing optimisation of the various marketing mix elements prior to launch or post-launch, thus enabling more secure strategic decision-making

If your question sounds like these, you've come to the right place!

+ How has your brand image evolved over the last few years?

+ What is your brand DNA composed of?

+ How far can you stretch your brand with product diversification?

+ How is the new distribution channel going to impact your brand image?

+ How congruent are all your touch points? Is your online presence mirroring your physical reality?

+ Where does your new campaign lead your brand to?

+ Which aspects of the marketing mix need to be altered in order to launch a European product successfully in China?

Our online and offline tools and techniques

Extended group discussions, mini-groups, concept labs

Pre-tasks, safaris, personal excursions, scouting

Dyads (friends’ and couple interviews) and triads

Collages, mime, role plays

Advertising tests via screen-to-screen interviews, with controlled exposure

Semiotic Research

« Your analysis is sharp, you find out what is relevant. You become experts of the category very quickly. You really own the initial question to 100% »

Client's voice