Brand & Marketing Mix Research
Navigating your brand and portfolio
Séissmo offers valuable insight into brand identity allowing optimisation of the various marketing mix elements prior to launch or post-launch, thus enabling more secure strategic decision-making
If your question sounds like these, you've come to the right place!
- How has your brand image evolved over the last few years?
- What is your brand DNA composed of?
- How far can you stretch your brand with product diversification?
- How is the new distribution channel going to impact your brand image?
- How congruent are all your touch points? Is your online presence mirroring your physical reality?
- Where does your new campaign lead your brand to?
- Which aspects of the marketing mix need to be altered in order to launch a European product successfully in China?
Our online and offline tools and techniques
Extended group discussions, mini-groups, concept labs
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Pre-tasks, safaris, personal excursions, scouting
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Dyads (friends’ and couple interviews) and triads
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Collages, mime, role plays
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Advertising tests via screen-to-screen interviews, with controlled exposure
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Semiotic Research
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Website Discourse Analysis
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« Your analysis is sharp, you find out what is relevant. You become experts of the category very quickly. You really own the initial question to 100% »
Client's voice
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