Exploratory Research
If your question sounds like these, you've come to the right place!
+ What motivates women to wear make-up or stops them from using it?
+ Breakfast rituals: what’s on the plate in France and Germany?
+ What symbolism can be found in a fully automatic espresso machine, in a cleaning robot, in an electric face skin cleansing brush?
+ What does ‘naturalness’ mean in various cultures?
+ What is the role of the sauce in a pasta dish for Italians and for Germans respectively?
Our online and offline Tools and Techniques
Usage and Attitudes Studies (U&A)
Web listening, social listening, social media monitoring, netnography
Cognitive interviewing methods from forensics
Online communities (MROC), online bulletin boards
Typologies, segmentation, persona, pen portraits
Behaviour observation, online diaries and self-documentation
Ethnographic interviews (face-to-face or screen-to-screen)
Text data mining, upcycling of various existing research reports
Projective techniques
Free sorting/ Clustering/ “Tectonics”
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