Exploratory Research

Exploring minds and markets

Séissmo helps you uncover new territories, make space for your product/service in the marketplace, and shed light on market mechanisms and consumers’ mental maps.

If your question sounds like these, you've come to the right place!

+ What motivates women to wear make-up or stops them from using it?

+ Breakfast rituals: what’s on the plate in France and Germany?

+ What symbolism can be found in a fully automatic espresso machine, in a cleaning robot, in an electric face skin cleansing brush?

+ What does ‘naturalness’ mean in various cultures?

+ What is the role of the sauce in a pasta dish for Italians and for Germans respectively?

Do any of these questions ring a bell? Do you recognise a pattern that could address a topic you are currently dealing with? We will work closely with you to find ways to investigate it. Our toolbox is unlimited and customised to your needs.