Visual translation, live sketch artist to develop shop concepts

The process is very dynamic and improves the research result by making the information more understandable. In a workshop of several hours, a new world can be created.

The first phase, with co-moderation, is used to collect terms, ideas and stimuli. In this phase, the graphic artist builds a visual alphabet, while the consumers collect different impressions and impulses from different sources and stimuli (collages of images found in magazines, their own drawings, etc.). 

In an iterative process, a design language is developed. Letters become words, words become sentences with their own visual grammar. In parallel, the first transformations into signs are realised.

Then the ideas take shape. Through projection, consumers experience an animation of their dreams, which become 'tangible'. 

Going beyond the mere sale of goods, the artist can visualise not only products, but the entire environment of a shop. We have successfully tested this method several times, e.g. in the optimisation of boutiques for decorative cosmetics, in the idea generation for future store concepts of cookware & appliances or in the development of future scenarios for perfumery.

• Store concept and design: Visual translation allows entire store concepts to be created simultaneously, creating life-size, accessible projections that allow ideas to be visualised. It is a very engaging and immersive activity for shoppers who project themselves into the retail space. In this way we can optimise the placement of departments for better in-store navigation, develop key visual elements within departments such as colours or advertising, identify navigation points, etc.
• Shelf concept and design: We can find out what 'look & feel', what design can make the shopping experience more attractive and emotional to increase sales, we can optimise the size and shape of the shelf, the placement of the products on the shelf, the colour scheme, the elements that make the products more visible, etc.