Making qualitative market research accessible

Séissmo is an archive and knowledge portal for qualitative research.
You will find more than 100 studies, methodological insights and practical reports, including the fundamental Séissmograph project, with numerous publications in German, French and English.

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How to conduct a qualitative market research: the main stages

What do we need for qualitative market research? The problem and the research objectives should be clearly defined in the briefing.

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Discover our blog

This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!
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A personal review and a new beginning with purpose

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Big Radio Data (BRD) Re-Appraised – From “Background Noise” to Insights
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Hero, Caregiver or Ruler? Identifying NATO’s true archetype
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Wishing you a resilient 2025!
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Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?
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Welche Reife erfordert die erfolgreiche Durchführung von qualitativ-explorativer Mafo & Semiotik im Unternehmen?
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Hot Topic:
"Hero, Caregiver or Ruler? Identifying NATO’s true archetype"

Séissmo conducted the first phase of the study based on a statistical and sociological analysis of users on meta (Facebook, Instagram, WhatsApp), in cooperation with Dr. Klaus Holthausen, Data Science Consulting. Open-source intelligence (OSINT) was used to provide information on NATO's archetype(s) in three countries: the United States, Germany and France.
What we found out
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