Holistic qualitative market research & AI leading to new insights and business impact

Creative and experimental solutions for valid results as a means of generating value – based on empirical evidence.

Everything has a Meaning. We will Find it.

Our research is purely qualitative. We are experts at structuring and interpreting unstructured data. 
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.

Let our sound research methods and dedicated commitment convince you.

Exploratory Research

WE DIG TO THE BOTTOM of consumers' minds

  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Lifestyle research
  • Market landscape, mental maps
  • Latent needs, new territories
  • Consumer segmentation, typology, persona
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Brand & Strategy Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY

  • Brand audit, brand claim, brand image, reputation monitoring
  • Brand equity, brand core and identity
  • Brand purpose, CSR
  • Brand experience (BX)
  • Advertising & communication impact
  • Product relaunch (360° marketing check)
  • Marketing mix coherence, portfolio
    alignment
  • SWOT analysis
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Shopper Research

We look at every angle of shopper behaviour

  • Shopping experience (online and offline)
  • Optimal layout, co-creation with Do-It-YourShelf
  • Purchase planning
  • New retail concepts, new retail space
  • Shopping mood, shopping mission
  • Loyalty drivers
  • Price & promotion
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Product & Packaging Test

We find the addiction factor
  • Opportunities for adopting new concepts and ideas (both products and services); addiction factor
  • Product test: new formulas, innovative ideas, flavours, fragrances, textures, colours, shapes, acoustics, dosage forms...
  • Packaging test: handling, ergonomics, material, shape, colour coding, haptics, visual elements, names, claims...
  • Customer & user experience (CX & UX)
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What our Clients Explored

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Fundamental research
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Future of mobility

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Semiotic analysis of writing instruments
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Fragrance exploration
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Understanding of the brand DNA

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Investigating the shopper experience
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We helped understand the loyalty drivers across the globe
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Exploring the drivers of the shop experience

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Our research helped understand the shopping experience profoundly and derive actions for several levels of the organisation
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We helped understand the loyalty drivers across the globe
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Olfactory compass for an established brand
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We delivered analysis to help overcome purchase barriers
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Exploring eating habits and market opportunities

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We helped develop new recipes with the relevant packaging and give ground to the investment decision for machinery
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We helped develop their right home equipment designs while implementing the new European regulations
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Exploration of eating habits
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Best activation strategies for American Bakery in European countries
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Delivering new product insights and spotting new market opportunities
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Brand core analysis and market tectonics in the region Allgäu
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Exploring the future of dental technology

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We helped with a new product and brand launch

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We tested new products to help establish launch priorities
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Needs & practices of makeup users

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Brand equity & price perception
cl_Suedzucker
Disrupting a saturated market with agile prototyping
    « Experienced and keen to experiment »
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    Natacha Dagneaud

    Discover our blog

    Séissmo is an international and intercultural specialist for qualitative market research.
    This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!
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    Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?

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    Welche Reife erfordert die erfolgreiche Durchführung von qualitativ-explorativer Mafo & Semiotik im Unternehmen?
    Learn More
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    How is online advertisement perceived by Gen Z?
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    How do Ukrainians living abroad assimilate in the new countries?
    Learn More
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    What do we know about Ukrainians living abroad since the war?
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    Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
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    hottopic

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    Hot Topic:
    "Shopping Exfearience"

    Dive into shoppers' intimate experience during the Covid19 pandemic.

    Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...

    What we found out
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    For Free: Your 60 minutes of inspiration and surprises…

    Call us now – we expect your challenge

    +49 (0) 621 7621 23 0