Real utility and value – no empty phrases
We stand for valid and long-lasting results
tailored to your needs. Because empirical research
is our passion – in-depth/well-grounded & "seismic".
Qualitative research is people business. Good. Because we are these people!
Established boutique agency since 2001!
- over 700 ad hoc empirical research projects conducted
- in 23 countries
- more than 130 brands x-rayed
- over 190 international clients (both manufacturers and research agencies)
- strong network across the globe with reliable partners
We are social scientists who love to dissect and predict people’s behaviour and thus shape the future.
Food, drinks, sweets, spirits
Beauty, hygiene, cosmetics
Health, body, mind
Retail, shopping, e-commerce
Home equipment, large and small appliances
Writing instruments, daily helpers
B2B, B2B2B, B2B2C
Our team: Multicultural diversity and intellectual curiosity
Are you interested? Get in touch!
Elena is studying sociology and business administration at the University of Mannheim. Her previous orientation towards quant research can easily be seen from a high affinity towards statistics and a good command of Stata. Now, she shows all the more interest in qual analysis methods, in order to gain as extensive knowledge as possible about all aspects of market research. In addition, she specialised in marketing and did research on values and the image of women in advertising. Moreover, she is particularly interested in shopper research and consumption patterns.
Sophie is currently completing her bachelor in media- and communications management in Heidelberg. She loves the creative work in different sectors of media. Besides publishing journalistic articles, she is also designing websites and is well versed in Adobe Creative Cloud. Thanks to her profound knowledge in editing media, it is easy for her to recognize complex correlations, to assess the potential of pioneering technologies and how to use them effectively.