Tacheles תכלית  tachles

[ˈtaxələs ˈʁeːdn̩]
We seek and speak the truth, openly, directly, purpose- and goal- driven.

Qualitative research is people business. Good. Because we are these people!

Established boutique agency since 2001!

+ over 700 ad hoc empirical research projects conducted

+ in 23 countries

+ more than 130 brands x-rayed

+ over 190 international clients (both manufacturers and research agencies)

+ strong network across the globe with reliable partners

Séissmo embodies a passion for learning, discovering, and testing. We find empirical research extremely sexy!
« Your work is not merely descriptive, which is truly a great asset! You teach us how our customers feel and tick. You have a gifted understanding of people. »
Client's voice

We are social scientists who love to dissect and predict people’s behaviour and thus shape the future.

We have a predilection for international investigations in the areas of:

Food, drinks, sweets, spirits

Beauty, hygiene, cosmetics

Health, body, mind

Retail, shopping, e-commerce

Luxury

Services

Home equipment, large and small appliances

Automotive, mobility

Writing instruments, daily helpers

B2B, B2B2B, B2B2C

« It is our choice and our chance to build on a multicultural and transdisciplinary team. »
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Natacha Dagneaud, founder and managing director

Our team
MULTICULTURAL DIVERSITY AND INTELLECTUAL CURIOSITY

Everyone at Séissmo has a passion – a passion to understand the consumer better and read in-between the lines. The success of the team, however, is not just down to superb qualifications but also a mix of unique individuals from different cultures and backgrounds, with multilingual capabilities and a diverse skill set.
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Natacha Dagneaud

Founder and Managing Director of Séissmo since 2001. A graduate from Sciences-Po Paris, she holds a Diploma in Political and Social Sciences from the F.U. Berlin (Freie Universität Berlin) and a Master of Market Research and Marketing from the IEP Paris. She completed her Executive MBA at the Kellogg-WHU university (Chicago-Vallendar) in 2009. With 26 years of significant qualitative work experience including previous jobs at Sigma, Sinus-Sociovision, Ipsos-WBA/-Insight, she has a personal passion for creativity techniques, applied semiotics and empirical research. She is also a speaker at several trades congresses, conferences and national and international seminars.
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Sharon De Fazio

Sharon De Fazio studied German Literature in Mannheim and has more than 20 years of experience in market research, amongst others at IFM Mannheim, Spiegel Institut and Strategir GmbH. She is specialised in customer & shopper experience, particularly in the area of cosmetics and FMCG. In addition, she is responsible for coordinating all national and international research projects at Séissmo.
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Sophie Leme Almeida

Born in France, Sophie Leme Almeida also embraces her Brazilian origins. She has an Arts and Literature education and holds a Master’s in Management and Marketing from the Business School of Rouen, as well as a Bachelor’s degree in Arts and Languages. After gaining first working experience at Ipsos, where she moderated online communitites, Sophie joined Séissmo and is now responsible for managing international projects, mainly fundamental research, persona research and customer & user experience.
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Thies Ohler

Thies Ohler graduated from the Mackenzie Presbyterian University in Sao Paulo in advertising and media creation with a major in marketing. Thies is German-Brazilian with more than 13 years of experience in organising market research projects, in strategic planning and business intelligence which makes him a valuable support in national as well as international research projects. Besides his empathetic conversational skills, he is a “digital native” who is always at the forefront of technological progress.
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Elena Uhrig

Elena is studying sociology and business administration at the University of Mannheim. Her previous orientation towards quant research can easily be seen from a high affinity towards statistics and a good command of Stata. Now, she shows all the more interest in qual analysis methods, in order to gain as extensive knowledge as possible about all aspects of market research. In addition, she specialised in marketing and did research on values and the image of women in advertising. Moreover, she is particularly interested in shopper research and consumption patterns.

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Sophie Tintelnot

Sophie is currently completing her bachelor in media- and communications management in Heidelberg. She loves the creative work in different sectors of media. Besides publishing journalistic articles, she is also designing websites and is well versed in Adobe Creative Cloud. Thanks to her profound knowledge in editing media, it is easy for her to recognize complex correlations, to assess the potential of pioneering technologies and how to use them effectively.

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Emilie Ricco

After a semester as an Erasmus student in Passau, Germany, Emilie would like to discover the German working world. She is currently in her last year of a bachelor’s degree in Modern Languages, at the University of Lorraine in Metz. This degree consists of the study of three languages (English, German, and Spanish) combined with applied subjects such as economics and marketing. She has always been interested in the field of market and consumer research, therefore this internship at Séissmo aims to discover a field of work and to learn from professionals in the sector.

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Talents welcome

Are you interested? Get in touch!

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Séissmo embodies a passion for learning, discovering, and testing.

We find empirical research extremely sexy and want you to share this affinity with us.
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Séissmograph: proud of our own experiments

Free reports for you

That is why Séissmo’s own R&D is made transparent and accessible for free — Under the name “Séissmograph”, you will find a series of annual reports on important topics with a special methodological angle.

Séissmo carries out annual, internally funded fundamental research studies based on where we see shifts and movements in the market – the Séissmograph. The Séissmograph Reports allow us to put our methods and techniques to the test, meaning not only do our clients benefit from the findings of our research but also from the optimisation of the methods that we use.

Just browse and download whatever you like. We look forward to your comments!

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