New Product Testing, New ServicesAnswering unmet needs, creating the addiction factor
If your question sounds like these, you've come to the right place!
+ What should be considered to build the second generation of a recent technical appliance, based on insights derived from the adoption behaviour of lead users?
+ For what reason has the launch of a new product gone almost unnoticed (in terms of sales)?
+ Why does a product which has had long-term success in France flop in Germany?
+ Where are there white spaces for new launches in a crowded and trivialised category?
+ Which packaging shape delivers best your product’s USP and offers the best user experience?