Product & packaging

We detect how different target groups react to the new items, 
how fast they grow used to them.
We help to craft innovation and shed light
on your clients' latent needs and unmet desires.

If your question sounds like these, you've come to the right place!

  • What should be considered to build the second generation of a recent technical appliance, based on insights derived from the adoption behaviour of lead users?
  • For what reason has the launch of a new product gone almost unnoticed (in terms of sales)?
  • Why does a product which has had long-term success in France flop in Germany?
  • Where are there white spaces for new launches in a crowded and trivialised category?
  • Which packaging shape delivers best your product’s USP and offers the best user experience?
  • Which product and/or pack attributes limit your sales?

Our online and in-person tools and techniques

Observation of consumer behaviour & routines

Screen-to-Screen interviews, purchase simulation

Mental representation, intuitive clustering

Home-Use-Test / Blind product test

Design sprints, agile innovation

Creative workshops with your team and/or your customers

«The final presentations are great with you, no matter if face-to-face or via videoconference, for it’s not an easy task to onboard and captivate the internal stakeholders, even people from the lab or our engineers enjoy them.»
Client's voice

The other 3 pillars of our research expertise

Exploratory Research

  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Visualising products and services, sectors and mental maps
  • Latent needs, new territories
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Brand & Strategy Research

  • Advertising impact
  • Product re-launches (360° marketing checks)
  • Packaging
  • Prices & promotion
  • Marketing mix coherence, portfolio
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Shopper Research

We look at every angle
  • Shopping experience (online and offline)
  • Optimal layout, co-creation with Do-It-YourShelf
  • Shopping mood, shopping mission
  • Loyalty drivers
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Call us now – we expect your challenge

+49 (0) 621 7621 23 0