Under­standing the beyond, beside, below
and behind

Not only do we give you answers:
We discover new perspectives and show
you where potential lies.

Proven track record in consumer research

We are a boutique agency with a solid backbone, and we have appetite for more!
Over
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Research Projects

conducted since 2001
More than
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Brands

x-rayed
In
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Countries

Over
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International Clients

both manufacturers and research agencies
Angebot world (1)

Network Across the Globe

with reliable partners
« You are pioneers in the use of AI for Augmented Qual »
Philippe Ait Yahia, CEO Synomia

Consumer Verbatim Powered and Enhanced by AI

We transform words into insights. With a customised AI SaaS and the intelligence of our human researchers, we detect weak signals and weight themes across the analysed corpus.
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The AI technology used for analysing unstructured data (Natural Language Processing) is embedded in Synomia’s SaaS software, which was customised specifically for Séissmo to make the qualitative outputs more reliable and objective. Verbatims are therefore not only good storytellers, but also convincing testimonials.

The 4 pillars of our research expertise

Exploratory Research

WE DIG TO THE BOTTOM
  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Visualising products and services, sectors and mental maps
  • Latent needs, new territories
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»

Brand & Marketing Mix Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
  • Advertising impact
  • Product re-launches (360° marketing checks)
  • Packaging
  • Prices & promotion
  • Marketing mix coherence, portfolio
    alignment
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»

New Product Testing, New Services

We find the addiction factor
  • Opportunities for adopting new concepts and ideas (both products and services); addiction factor
  • New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
  • Customer & user experience
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»

Shopper Research

We look at every angle
  • Shopping experience (online and offline)
  • Optimal layout, co-creation with Do-It-YourShelf
  • Shopping mood, shopping mission
  • Loyalty drivers
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»

... And What we Deliver With the Help of Partners

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