Understanding the beyond, beside, below
Not only do we give you answers:
We discover new perspectives and show
you where potential lies.
Proven track record in consumer research
We are a boutique agency with a solid backbone, and we have appetite for more!
conducted since 2001
both manufacturers and research agencies
Network Across the Globe
with reliable partners
« You are pioneers in the use of AI for Augmented Qual »
Philippe Ait Yahia, CEO Synomia
Consumer Verbatim Powered and Enhanced by AI
We transform words into insights. With a customised AI SaaS and the intelligence of our human researchers, we detect weak signals and weight themes across the analysed corpus.
The AI technology used for analysing unstructured data (Natural Language Processing) is embedded in Synomia’s SaaS software, which was customised specifically for Séissmo to make the qualitative outputs more reliable and objective. Verbatims are therefore not only good storytellers, but also convincing testimonials.
The 4 pillars of our research expertise
WE DIG TO THE BOTTOM
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Visualising products and services, sectors and mental maps
- Latent needs, new territories
Brand & Marketing Mix Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
- Advertising impact
- Product re-launches (360° marketing checks)
- Prices & promotion
- Marketing mix coherence, portfolio
New Product Testing, New Services
We find the addiction factor
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
We look at every angle
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers