Understanding the beyond, beside, below
Not only do we give you answers:
We discover new perspectives and show
you where potential lies.
Proven track record in consumer research
We are a boutique agency specialised in qualitative research with a solid backbone, and we have appetite for more!
spent listening and talking to people
network across the globe
with reliable partners in France & Germany (our core markets), UK, USA, Spain, Italy, Benelux, Brazil, China, Vietnam, Middle East, Poland, Ukraine and many more
Consumer Verbatim Powered and Enhanced by AI
We transform words into insights. With a customised AI SaaS and the intelligence of our qualitative researchers, we detect weak signals and weight themes across the analysed corpus.
The 4 pillars of our research expertise
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Visualising products and services, sectors and mental maps
- Latent needs, new territories
Brand & Strategy Research
- Advertising impact
- Product re-launches (360° marketing checks)
- Prices & promotion
- Marketing mix coherence, portfolio
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
Product & Packaging Test
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience