Understanding the Beyond, Beside, Below and Why In-Depth
Proven track record in consumer research

Consumer Verbatim Powered and Enhanced by AI

The 4 pillars of our research expertise
Exploratory Research
WE DIG TO THE BOTTOM
+ Consumer attitudes, behaviour, drivers and barriers
+ Usage patterns and habits, customer journeys
+ Visualising products and services, sectors and mental maps
+ Latent needs, new territories
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Brand & Marketing Mix Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
+ Branding, brand claims and brand
image monitoring
+ Advertising impact
+ Product re-launches (360° marketing
checks)
+ Packaging
+ Prices & promotion
+ Marketing mix coherence, portfolio
alignment
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New Product Testing, New Service
We find the addiction factor
+ Opportunities for adopting new concepts and ideas (both products and services); addiction factor
+ New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, ...
+ Customer & user experience
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Shopper Research
We look at every angle
+ Shopping experience (online and offline)
+ Optimal layout, co-creation with Do-It-YourShelf
+ Shopping mood, shopping mission
+ Loyalty drivers
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... And What we Deliver
With the Help of Partners
