Understanding the Beyond, Beside, Below and Why In-Depth

Séissmo is an international and intercultural specialist for qualitative market research.

We are a team of empirical researchers and creative-divergent thinkers with an excellent command of our trades and ready enthusiasm for the benefits of AI and other new technologies.

One of our key USPs is that we conduct our own experiments and collect our own data. This ensures excellent interview quality and, together with the use of innovative tools, in turn guarantees unique insights as well as a higher and more sustainable quality of results.

Proven track record in consumer research

We are a boutique agency with a solid backbone, and we have appetite for more!

Over

Research Projects

conducted since 2001

Countries

more than

Brands

x-rayed

over

International Clients

both manufacturers and research agencies

strong

Network Across the Globe

with reliable partners

« You are pioneers in the use of AI for Augmented Qual »

Philippe Ait Yahia, CEO Synomia

Consumer Verbatim Powered and Enhanced by AI

We transform words into insights. With a customised AI SaaS and the intelligence of our human researchers, we detect weak signals and weight themes across the analysed corpus.

The AI technology used for analysing unstructured data (Natural Language Processing) is embedded in Synomia’s SaaS software, which was customised specifically for Séissmo to make the qualitative outputs more reliable and objective. Verbatims are therefore not only good storytellers, but also convincing testimonials.

The 4 pillars of our research expertise

Exploratory Research

WE DIG TO THE BOTTOM

+ Consumer attitudes, behaviour, drivers and barriers
+ Usage patterns and habits, customer journeys
+ Visualising products and services, sectors and mental maps
+ Latent needs, new territories

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Brand & Marketing Mix Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY

+ Branding, brand claims and brand
image monitoring
+ Advertising impact
+ Product re-launches (360° marketing
checks)
+ Packaging
+ Prices & promotion
+ Marketing mix coherence, portfolio
alignment

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New Product Testing, New Service

We find the addiction factor

+ Opportunities for adopting new concepts and ideas (both products and services); addiction factor
+ New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, ...
+ Customer & user experience

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Shopper Research

We look at every angle

+ Shopping experience (online and offline)
+ Optimal layout, co-creation with Do-It-YourShelf
+ Shopping mood, shopping mission
+ Loyalty drivers

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