We SHOW you
what makes your
CUSTOMERS
TICK...

Everything has a Meaning. We will Find it.

Our research is purely qualitative. We are experts at structuring and interpreting unstructured data. 
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns. Let our sound methods and dedicated commitment convince you.

Exploratory Research

WE DIG TO THE BOTTOM

+ Consumer attitudes, behaviour, drivers and barriers
+ Usage patterns and habits, customer journeys
+ Visualising products and services, sectors and mental maps
+ Latent needs, new territories

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Brand & Marketing Mix Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY

+ Branding, brand claims and brand
image monitoring
+ Advertising impact
+ Product re-launches (360° marketing
checks)
+ Packaging
+ Prices & promotion
+ Marketing mix coherence, portfolio
alignment

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New Product Testing, New Services

We find the addiction factor

+ Opportunities for adopting new concepts and ideas (both products and services); addiction factor
+ New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
+ Customer & user experience

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Shopper Research

We look at every angle

+ Shopping experience (online and offline)
+ Optimal layout, co-creation with Do-It-YourShelf
+ Shopping mood, shopping mission
+ Loyalty drivers

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« Experienced and keen
to experiment »
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Natacha Dagneaud

Discover our Tool blog

Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!

What Our Clients Uncovered

  • logo florette
    We delivered analysis to help overcome purchase barriers
  • Exploring the shopper experience in brick & mortar
  • logo migros
    Our research helped understand the shopping experience profoundly and derive actions for several levels of the organisation
  • Best activation strategies for American Bakery in European countries
  • Olfactory compass for an established brand
  • Disrupting a saturated market with agile prototyping
  • groupe atlantic
    We helped develop their right home equipment designs while implementing the new European regulations
  • logo savencia
    We helped develop new recipes with the relevant packaging and give ground to the investment decision for machinery
  • logo hilti
    We helped understand the loyalty drivers across the globe
  • delta pronatura
    We tested new products to help establish launch priorities
  • Investigating the shopper experience
  • Semiotic analysis of writing instruments
  • Delivering new product insights and spotting new market opportunities
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Hot Topic

Shopping Exfearience: Séissmograph 2020

We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.

Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...

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60 minutes of inspiration and surprises…

Call us now – we look forward to your questions and challenges!

+49 (0) 621 7621 23 0