what makes your
CUSTOMERS
TICK...
Everything has a Meaning. We will Find it.
Our research is purely qualitative. We are experts at structuring and interpreting unstructured data.
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns. Let our sound methods and dedicated commitment convince you.
Exploratory Research
WE DIG TO THE BOTTOM
+ Consumer attitudes, behaviour, drivers and barriers
+ Usage patterns and habits, customer journeys
+ Visualising products and services, sectors and mental maps
+ Latent needs, new territories
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Brand & Marketing Mix Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
+ Branding, brand claims and brand
image monitoring
+ Advertising impact
+ Product re-launches (360° marketing
checks)
+ Packaging
+ Prices & promotion
+ Marketing mix coherence, portfolio
alignment
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New Product Testing, New Services
We find the addiction factor
+ Opportunities for adopting new concepts and ideas (both products and services); addiction factor
+ New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
+ Customer & user experience
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Shopper Research
We look at every angle
+ Shopping experience (online and offline)
+ Optimal layout, co-creation with Do-It-YourShelf
+ Shopping mood, shopping mission
+ Loyalty drivers
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to experiment »
Discover our Tool blog
What Our Clients Uncovered
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Our research helped understand the shopping experience profoundly and derive actions for several levels of the organisation -
We helped develop their right home equipment designs while implementing the new European regulations -
Brand core analysis and market tectonics in the region Allgäu -
Olfactory compass for an established brand -
Best activation strategies for American Bakery in European countries -
We tested new products to help establish launch priorities -
Exploring the shopper experience in brick & mortar -
Delivering new product insights and spotting new market opportunities -
We helped understand the loyalty drivers across the globe -
We helped develop new recipes with the relevant packaging and give ground to the investment decision for machinery -
We delivered analysis to help overcome purchase barriers -
Semiotic analysis of writing instruments -
Investigating the shopper experience -
Disrupting a saturated market with agile prototyping
Hot Topic
We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.
Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...