Holistic qualitative market research & AI leading to new insights and business impact

Creative and experimental solutions for valid results as a means of generating value – based on empirical evidence.

Everything has a Meaning. We will Find it.

Our research is purely qualitative. We are experts at structuring and interpreting unstructured data. 
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.

Let our sound research methods and dedicated commitment convince you.

Exploratory Research

WE DIG TO THE BOTTOM of consumers' minds

  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Lifestyle research
  • Market landscape, mental maps
  • Latent needs, new territories
  • Consumer segmentation, typology, persona
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Brand & Strategy Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
  • Brand audit, brand claim, brand image, reputation monitoring
  • Brand equity, brand core and brand identity
  • Brand essence, brand purpose
  • Brand experience (BX)
  • Advertising & communication impact
  • Product relaunch (360° marketing check)
  • Marketing mix coherence, portfolio
    alignment
  • SWOT analysis
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Product & Packaging Test

We find the addiction factor
  • Opportunities for adopting new concepts and ideas (both products and services); addiction factor
  • Product test: new formulas, innovative ideas, flavours, fragrances, textures, colours, shapes, acoustics, dosage forms...
  • Packaging test: handling, ergonomics, material, shape, colour coding, haptics, visual elements, names, claims...
  • Customer & user experience (CX & UX)
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Shopper Research

We look at every angle of shopper behaviour

  • Shopping experience (online and offline)
  • Optimal layout, co-creation with Do-It-YourShelf
  • Shopping mood, shopping mission
  • Loyalty drivers
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« Experienced and keen to experiment »
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Natacha Dagneaud

Discover our blog

Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!
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What do we know about Ukrainians living abroad since the war?

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Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
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Case Study – How Mane built scents for EXPO 2020 Dubai
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Hybridization of Data
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Case Study with STABILO
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Repeat your success! Do you know the reasons for your success?
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What our Clients Uncovered

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Exploring the shopper experience in brick & mortar

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Disrupting a saturated market with agile prototyping
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Semiotic analysis of writing instruments
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We helped develop new recipes with the relevant packaging and give ground to the investment decision for machinery
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Our research helped understand the shopping experience profoundly and derive actions for several levels of the organisation
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Brand core analysis and market tectonics in the region Allgäu
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Olfactory compass for an established brand
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Delivering new product insights and spotting new market opportunities
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We helped understand the loyalty drivers across the globe
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We helped develop their right home equipment designs while implementing the new European regulations
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Investigating the shopper experience
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We delivered analysis to help overcome purchase barriers
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We tested new products to help establish launch priorities
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Best activation strategies for American Bakery in European countries
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Exploring eating habits and market opportunities
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Segmentation Research of Cat and Dog Owners
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    Hot Topic:
    Shopping Exfearience

    We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.
    Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...

    What we found out
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    For Free: Your 60 minutes of inspiration and surprises…

    Call us now – we expect your challenge

    +49 (0) 621 7621 23 0