Everything has a Meaning. We will Find it.
Our research is purely qualitative. We are experts at structuring and interpreting unstructured data.
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.
Let our sound methods and dedicated commitment convince you.
Exploratory Research
WE DIG TO THE BOTTOM
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Visualising products and services, sectors and mental maps
- Latent needs, new territories
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Brand & Marketing Mix Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
- Advertising impact
- Product re-launches (360° marketing checks)
- Packaging
- Prices & promotion
- Marketing mix coherence, portfolio
alignment
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New Product Testing, New Services
We find the addiction factor
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
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Shopper Research
We look at every angle
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
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« Experienced and keen to experiment »

Natacha Dagneaud
Discover our Tool blog
Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!

Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
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What our Clients Uncovered


Hot Topic:
Shopping Exfearience
We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.
Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...

For Free: Your 60 minutes of inspiration and surprises…
Call us now – we expect your challenge
+49 (0) 621 7621 23 0