Everything has a Meaning. We will Find it.
Our research is purely qualitative. We are experts at structuring and interpreting unstructured data.
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.
Let our sound research methods and dedicated commitment convince you.
WE DIG TO THE BOTTOM of consumers' minds
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Lifestyle research
- Market landscape, mental maps
- Latent needs, new territories
- Consumer segmentation, typology, persona
Brand & Strategy Research
- Brand audit, brand claim, brand image, reputation monitoring
- Brand equity, brand core and brand identity
- Brand essence, brand purpose
- Brand experience (BX)
- Advertising & communication impact
- Product relaunch (360° marketing check)
- Marketing mix coherence, portfolio
- SWOT analysis
Product & Packaging Test
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- Product test: new formulas, innovative ideas, flavours, fragrances, textures, colours, shapes, acoustics, dosage forms...
- Packaging test: handling, ergonomics, material, shape, colour coding, haptics, visual elements, names, claims...
- Customer & user experience (CX & UX)
We look at every angle of shopper behaviour
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
Discover our blog
What do we know about Ukrainians living abroad since the war?
What our Clients Uncovered
Exploring the shopper experience in brick & mortar