Empirical passion for experiments leading to new insights & business impact

Holistic qualitative market research & AI: Creative and experimental solutions for valid
results as a means of generating value.

Everything has a Meaning. We will Find it.

Our research is purely qualitative. We are experts at structuring and interpreting unstructured data. 
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.

Let our sound methods and dedicated commitment convince you.

Exploratory Research

WE DIG TO THE BOTTOM
  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Visualising products and services, sectors and mental maps
  • Latent needs, new territories
Learn More
»

Brand & Marketing Mix Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
  • Advertising impact
  • Product re-launches (360° marketing checks)
  • Packaging
  • Prices & promotion
  • Marketing mix coherence, portfolio
    alignment
Learn More
»

New Product Testing, New Services

We find the addiction factor
  • Opportunities for adopting new concepts and ideas (both products and services); addiction factor
  • New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
  • Customer & user experience
Learn More
»

Shopper Research

We look at every angle
  • Shopping experience (online and offline)
  • Optimal layout, co-creation with Do-It-YourShelf
  • Shopping mood, shopping mission
  • Loyalty drivers
Learn More
»
« Experienced and keen to experiment »
Image
Natacha Dagneaud

Discover our blog

Séissmo is an international and intercultural specialist for qualitative market research.
This blog was conceived as a toolbox, a treasure hunt, a place for you to browse and discover, search and find, get inspired and empowered to empathise with your customers. Enjoy!
Image

What do we know about Ukrainians living abroad since the war?

Learn More
»
Image
Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
Learn More
»
Logo Expo (1)
Case Study – How Mane built scents for EXPO 2020 Dubai
Learn More
»
Image
Hybridization of Data
Learn More
»
Image
Case Study with STABILO
Learn More
»
Image
Repeat your success! Do you know the reasons for your success?
Learn More
»

What our Clients Uncovered

Image

Exploring the shopper experience in brick & mortar

cl_Suedzucker
Disrupting a saturated market with agile prototyping
Image
Semiotic analysis of writing instruments
Image
We helped develop new recipes with the relevant packaging and give ground to the investment decision for machinery
Image
Our research helped understand the shopping experience profoundly and derive actions for several levels of the organisation
Image
Brand core analysis and market tectonics in the region Allgäu
Image
Olfactory compass for an established brand
Image
Delivering new product insights and spotting new market opportunities
Image
We helped understand the loyalty drivers across the globe
Image
We helped develop their right home equipment designs while implementing the new European regulations
Image
Investigating the shopper experience
Image
We delivered analysis to help overcome purchase barriers
Image
We tested new products to help establish launch priorities
Image
Best activation strategies for American Bakery in European countries
rians
Exploring eating habits and market opportunities
mera-logo-1
Segmentation Research of Cat and Dog Owners
    hottopic

    Image

    Hot Topic:
    Shopping Exfearience

    We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.
    Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...

    What we found out
    »
    Image
    For Free: Your 60 minutes of inspiration and surprises…

    Call us now – we expect your challenge

    +49 (0) 621 7621 23 0