Everything has a Meaning. We will Find it.
Our research is purely qualitative. We are experts at structuring and interpreting unstructured data.
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns.
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Visualising products and services, sectors and mental maps
- Latent needs, new territories
Brand & Marketing Mix Research
- Advertising impact
- Product re-launches (360° marketing checks)
- Prices & promotion
- Marketing mix coherence, portfolio
New Product Testing, New Services
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
Discover our blog
What do we know about Ukrainians living abroad since the war?
What our Clients Uncovered
Exploring the shopper experience in brick & mortar