Everything has a Meaning. We will Find it.
Our research is purely qualitative. We are experts at structuring and interpreting unstructured data.
We permeate thought boundaries and will surprise you and your internal stakeholders with unknown unknowns. Let our sound methods and dedicated commitment convince you.
WE DIG TO THE BOTTOM
+ Consumer attitudes, behaviour, drivers and barriers
+ Usage patterns and habits, customer journeys
+ Visualising products and services, sectors and mental maps
+ Latent needs, new territories
Brand & Marketing Mix Research
WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
+ Branding, brand claims and brand
+ Advertising impact
+ Product re-launches (360° marketing
+ Prices & promotion
+ Marketing mix coherence, portfolio
New Product Testing, New Services
We find the addiction factor
+ Opportunities for adopting new concepts and ideas (both products and services); addiction factor
+ New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
+ Customer & user experience
We look at every angle
+ Shopping experience (online and offline)
+ Optimal layout, co-creation with Do-It-YourShelf
+ Shopping mood, shopping mission
+ Loyalty drivers
to experiment »
Discover our Tool blog
What Our Clients Uncovered
We are proud to offer so quickly a report that will allow you to dive into shoppers’ personal experience in these Corona times, going beyond description or sales ranking.
Our purpose was to understand how consumers have lived their visit to the shop in this new context, and to what extent the measures implemented by the shops influenced their mind set, their actions and what they bought...