A novel, intuitive and playful methodology: Using pantomime to assess brand claims

How professional actors help naïve consumers embody their inner pictures

Dear Grandma, Let Me Tell You About AI

Consumers’ nocturnal activities

The mystery of online product reviews “Read and let write”

These boots are made for shopping…but are the shops?

‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses

Market cartography – ‘Free sorting in qualitative market research’

Cognitive interviewing in market research

‘Spending money makes you rich’