![Image](https://seissmo.com/wp-content/uploads/2018/07/13-e1686037061984.jpg)
Consumers’ nocturnal activities
![Image](https://seissmo.com/wp-content/uploads/2017/07/12.jpg)
The mystery of online product reviews “Read and let write”
![Image](https://seissmo.com/wp-content/uploads/2016/07/11.jpg)
These boots are made for shopping…but are the shops?
![Image](https://seissmo.com/wp-content/uploads/2015/07/10.jpg)
‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses
![Image](https://seissmo.com/wp-content/uploads/2012/07/9b.jpg)
Market cartography – ‘Free sorting in qualitative market research’
![Image](https://seissmo.com/wp-content/uploads/2011/07/8.jpg)
Cognitive interviewing in market research
![Image](https://seissmo.com/wp-content/uploads/2010/07/view-7b.jpg)
‘Spending money makes you rich’
![Image](https://seissmo.com/wp-content/uploads/2007/07/6-alternder-Mann.jpg)
Men and their aging bodies – ‘A dialogue with the deaf’
![Image](https://seissmo.com/wp-content/uploads/2020/08/4.jpg)
How German women view their bodies – ‘The body complete and the body under construction’
![Image](https://seissmo.com/wp-content/uploads/2005/07/3d.jpg)
Yellow bin – ‘What is really consumed?’