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How is online advertisement perceived by Gen Z?
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Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
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Case Study with STABILO
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Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
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‘Spending money makes you rich’
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Yellow bin – ‘What is really consumed?’
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Anglicism – ‘Taking the dictionary into the store’
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Unemployed people as trendsetters – ‘I buy, therefore I am’