Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?

How is online advertisement perceived by Gen Z?

Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers

Case Study with STABILO

Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation

Consumers’ nocturnal activities

‘Spending money makes you rich’

Yellow bin – ‘What is really consumed?’

Anglicism – ‘Taking the dictionary into the store’

Unemployed people as trendsetters – ‘I buy, therefore I am’