Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?
How is online advertisement perceived by Gen Z?
Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers
Case Study with STABILO
Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
Consumers’ nocturnal activities
‘Spending money makes you rich’
Yellow bin – ‘What is really consumed?’
Anglicism – ‘Taking the dictionary into the store’
Unemployed people as trendsetters – ‘I buy, therefore I am’