Extended group discussions, mini-groups with customers, consumers, employees
The group discussion as a 'petri dish
You artificially create a small culture and in a short time all the processes that exist in the real big world are reproduced in the small Petri dish - you get this special 'culture' collected/analysed... and you can make clear diagnoses based on it.
Nothing is more classic than this setting, yet nothing is better to create an emotional atmosphere, activate thought-provoking discussions and explore all aspects of a marketing issue in a 360° manner. Our moderation will be adapted to the setup — whether in-person or digital.
Extended Group Discussions
1. Group Dynamics
- Participants interact with each other and share how they see, experience, and feel about the topic
- Group dynamics can stimulate conversation, generate new ideas, and reveal how participants agree or disagree
2. Exploration depth with extended length
- Participants can dive deep into the topic, exploring nuances, complexities, and underlying motivations
- Allows researchers to uncover rich insights that may not emerge in shorter interactions
We use Mini-Groups when a more intimate setting is desired, when multiple sessions with different groups of participants are needed, or to gain a broader understanding of the topic
Mini-groups involve a smaller number of participants and sometimes a shorter duration. They typically consist of 4 to 6 participants.
Among other things, the smaller setting encourages:
- Intimacy and Depth: Despite their smaller size, mini-groups offer intimacy and depth of discussion. Participants can express their opinions, share their experiences, and engage in meaningful dialogue.
- Efficiency: Mini groups are often more efficient than larger groups, making them suitable for situations where time or resources are limited. The smaller group size allows for easier management and facilitation, while still providing valuable qualitative insights.
- Variety of Perspectives: By bringing together a diverse group of participants, mini-groups can capture a range of perspectives, experiences, and opinions on the topic. This diversity enriches the discussion and allows researchers to explore different points of view in a condensed time frame.
Read more on Brand and Marketing
Mix Research
Brainstorming workshops with your team and/or your consumers
Pre-tasks for consumers, personal excursions
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The other 3 pillars of our research expertise
Exploratory Research
WE DIG TO THE BOTTOM of consumers' minds
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Lifestyle research
- Market landscape, mental maps
- Latent needs, new territories
- Consumer segmentation, typology, persona
Shopper Research
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
Product & Packaging Test
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
