Men and their aging bodies – ‘A dialogue with the deaf’

A semiotic and psycho-sociological analysis on men’s aging.
This study outlines the relationship men have with their bodies which are wearing over the years and the way they handle these transformations. Some deny their age completely, some use coping strategies. This study reveals the challenges facing men’s bodies during this period of their lives.
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men, aging, semiotic analysis, Europe, Germany, society, seduction, body image, youth, imperfection, mental images, typology, semantic discourse, marketing mix, communication; workshop, exploratory interviews