Brainstorming workshops with your team and/or your consumers
Through in-depth workshops with a client's team and/or selected consumers or customers, we find innovative solutions to the issues at hand. We use a variety of facilitation techniques to stimulate creativity and non-linear thinking.
Among other things, we use creativity techniques (acquired e.g. in Sestri) or computer simulation tools to visualise future scenarios. The aim is to develop new shop layouts, concept stores, services and positioning strategies.
Furthermore, Séissmo is trained in CPS (Creative Problem Solving) - a method that originated at the Creative Education Foundation, Buffalo, USA. CPS is a method for approaching challenges and issues in an innovative way.
The workshops can take place at the client's premises, at Séissmo's own KreAkademie or at suitable external premises and are moderated by Natacha Dagneaud with various experts depending on the question (e.g. hairdressers, hair coaches on the subject of hair, ...) and the clients themselves (e.g. marketing, market research, R&D staff).
Co-creation is a mindset
With the help of live visualisation thanks to our exclusive sketch artist (we can take him anywhere in the world if necessary!) who draws sketches of the object of study digitally or with coloured pencils and charcoal on the instructions of the participants or any other expert (graphic designers, machine designers, …), we bring their visions to life.
This is the starting point for further discussion as participants see the process in action and are confronted with the reality of their own ideas. Participants also get active themselves and sketch, knead, ... build their own shelves from products, which they then fill, label, etc.
The ‘products’ that the participants develop provide information about the needs of the shoppers and can be the impetus for new developments, design ideas, layout reorganisation of shelves etc., but should not be seen as the final end product. But beware: the shopper is not a designer!
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Website discourse analysis of your & your competitors' websites
Brainstorming workshops with your team and/or your consumers
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The other 3 pillars of our research expertise
Exploratory Research
WE DIG TO THE BOTTOM of consumers' minds
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Lifestyle research
- Market landscape, mental maps
- Latent needs, new territories
- Consumer segmentation, typology, persona
Shopper Research
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Shopping mood, shopping mission
- Loyalty drivers
Product & Packaging Test
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
