A survey of the top 10% earners from China to the USA revealed that the most successful business men are also ‘homo oeconomicus’ in their private lives. A purchase always has to be reasonable and justifiable. However, there are always moments when even the most rational top earner cannot resist! These are usually concerning hobbies where there is a passion.
money, spending patterns, male population, top earners, qualitative, quantitative, mindset, privileged, self-made, consumer behaviour, investment, economic crisis, home owners, tourism, technologies, food, wine, health, cars, arts, culture, appearance, marketing, price, brand, in-depth interview, consumer behaviour