“Do-it-your-shelf” (ideal shelf set-up)
Develop shelf layouts that reflect the way the category is understood by the shopper through their input
Séissmo often uses this method for qualitative shopping research because it moves away from traditional top-down approaches and embraces co-creation and collaborative problem solving. It allows us to use the insights and preferences of real shoppers to inform decisions about shelf layout and product placement.
During the "Do-it-your-shelf" session, our facilitators create a supportive environment where participants feel comfortable sharing their ideas and experiences. The workshops encourage open dialogue, brainstorming and hands-on activities to co-create and prototype alternative shelf layouts based on participants' input and feedback.
Allowing the customer to rearrange the shelf (in a full-size studio) or redesign the section provides insight into how the category is perceived and what is currently lacking in terms of structure and aesthetics.
The ultimate goal of “Do-it-your-shelf” is to generate actionable recommendations for optimising retail shelf design and product placement strategies. These recommendations will be based on empirical evidence and participant-driven insights, increasing their relevance and potential impact in real-world retail environments.
At Séissmo, we use “Do-it-your- shelf” mainly for FMCG and cosmetic products
For example, we have used this methodology to develop visionary and vivid approaches to "selling the face care of the future", or ideas and corresponding concept routes, including new routes for active ingredients, for a new hair care platform based on consumer insights.
As an alternative to using real products, ideas can also be generated with the help of a professional sketch artist, who translates consumers' ideas directly into images, bringing them to life.
Read more on Shopper research
“Do-it-your-shelf” (ideal shelf set-up)
Social listening,
social media monitoring
The other 3 pillars of our research expertise
Exploratory Research
WE DIG TO THE BOTTOM of consumers' minds
- Consumer attitudes, behaviour, drivers and barriers
- Usage patterns and habits, customer journeys
- Lifestyle research
- Market landscape, mental maps
- Latent needs, new territories
- Consumer segmentation, typology, persona
Brand & Strategy Research
- Advertising impact
- Product re-launches (360° marketing checks)
- Packaging
- Prices & promotion
- Marketing mix coherence, portfolio
alignment
Product & Packaging Test
- Opportunities for adopting new concepts and ideas (both products and services); addiction factor
- New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
- Customer & user experience
