Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation

A workshop held by Natacha Dagneaud from Séissmo and IdeaDJ Ramon Vullings within the festival of market research in October 2020, they focused on highlighting the benefits of creativity techniques applied to market research and delivered their watchouts regarding the interpretation of consumer input in co-creation processes.

Keywords: consumer intuition, idea generation, interactive consumers, right atmosphere, no judgement, creativity techniques, imagination, sketch artist, expectation, interpretation, consumer, business models, services, products, agile methodology, what people say and what they mean