Best of Interviewing Skills
Behind the (graphic) scenes!
Scenario Techniques in Market Research
Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
Shopping Exfearience: Séissmograph 2020
Out of the Qual silo: Artificial Intelligence makes our insights measurable and convincing
A novel, intuitive and playful methodology: Using pantomime to assess brand claims
How professional actors help naïve consumers embody their inner pictures
‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses
Market cartography – ‘Free sorting in qualitative market research’
