Scenario Techniques in Market Research

Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation

Shopping Exfearience: Séissmograph 2020

Out of the Qual silo: Artificial Intelligence makes our insights measurable and convincing

A novel, intuitive and playful methodology: Using pantomime to assess brand claims

How professional actors help naïve consumers embody their inner pictures

‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses

Market cartography – ‘Free sorting in qualitative market research’

Cognitive interviewing in market research

Men and their aging bodies – ‘A dialogue with the deaf’