![Image](https://seissmo.com/wp-content/uploads/2024/01/Seissmograph23-pic.jpg)
Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?
![Image](https://seissmo.com/wp-content/uploads/2021/09/b_seissmotalk.png)
Developing an anti-system food brand
![Image](https://seissmo.com/wp-content/uploads/2021/09/b_websitestory.png)
A.I. revealing the competitors discourse!
![Image](https://seissmo.com/wp-content/uploads/2019/07/20b.jpg)
A novel, intuitive and playful methodology: Using pantomime to assess brand claims
![Image](https://seissmo.com/wp-content/uploads/2019/07/15.jpg)
How professional actors help naïve consumers embody their inner pictures
![Image](https://seissmo.com/wp-content/uploads/2012/07/9b.jpg)
Market cartography – ‘Free sorting in qualitative market research’
![Image](https://seissmo.com/wp-content/uploads/2005/07/3d.jpg)
Yellow bin – ‘What is really consumed?’