PRODUCT&PACKAGING TEST

Design sprints, agile innovation, creative workshops with your team and/or your customers

Séissmo is also involved in the generation of ideas and innovations, as well as the development and improvement of brands, products and packaging, in direct and simultaneous collaboration with end-consumers and partners who specialise in creativity like the creative agencies, sketch artists/ graphic illustrators, packaging experts.

Innovative research to drive innovation

An innovation is what the consumer perceives as such. In order to find and develop innovation, we offer various methods and modules that go beyond traditional consumer research, such as creative workshops with our clients, co-creation workshops with consumers as well as visual translation. We use these tools to generate insight-based ideas with consumers and/or clients together with visual translators, who make the consumer's ideas tangible.

Our theoretical foundations come from Creative Problem Solving (Barnes/Osborn) and the European School of Creativity. CPS is a method for approaching challenges and questions in an innovative way.

Creative workshops and co-creation workshops are collaborative sessions designed to harness the collective creativity and expertise of diverse participants

The aim is to generate innovative ideas, solve complex problems, and drive creative solutions in product and packaging design. These workshops provide a creative and non-judgmental atmosphere and a structured and interactive environment where individuals can explore, ideate, and prototype new concepts, fostering creativity, collaboration, and innovation within multidisciplinary teams.

A visual translator brings the new ideas to life while they are emerging

Visual translation is a method to concretize loose ideas. A professional illustrator "simultaneously" translates the consumer's visions into drawings. In an iterative process, a creative language is developed: Letters become words and sentences with their own “visual grammar”.

To test innovations, we also use the concept of mental representation

This means that we look at how an innovation is mentally categorized (filed) and whether there is a mental drawer in which it "fits" or whether the innovation does not fit into any existing mental drawer. We are less interested to assess whether the idea is "new" or "not new", but rather in uncovering these processing mechanisms.

We have used this method successfully with clients in a variety of product categories. For example, we have optimized the product portfolio of a manufacturer of ready-to-eat salads, evaluated fundamental innovation directions for lighters, identified potential for the development of new cheese snacks, and many more.

For further information please check:

http://www.creativeeducationfoundation.org/
https://www.eaci.net/
https://www.creativite.info/
https://crea-france.fr/