online reviews, online consumer feedback, producers, retailers, observation, products, professionals, amateurs, expertise, independence, majority, credibility, bloggers, voyeurism, trustworthy, objective, personal, social dimensions, benefits, scrounger, social pressure, guilty, inferior, barriers, image; target groups, F2F, group discussions, individual interviews
This year our self-financed Séissmograph report deals with the massive phenomenon of online product reviews. Reading product reviews has become a new way of gathering information and fine-tuning the decision making process for on- and offline shopping. As such, reviews play a considerable economic role. This report delivers an interesting understanding of the online consumer feedback phenomenon and helps producers and retailers to continuously optimise the reviewing process. Learn how to increase the consumer willingness to submit reviews!