PRODUCT&PACKAGING TEST

Home-Use-Test / Blind product test

Home-use-tests/blind product tests serve as powerful tools for product and packaging evaluation, offering a nuanced understanding of consumer behaviour, preferences, and experiences in real-life settings. By integrating consumer feedback obtained through these tests into the product development process, companies can enhance product functionality, usability, and consumer satisfaction, ultimately driving market success.

A special combination of narrative and interactive data collection is used to gather both individual user experiences in daily life and input for fine-tuning

Consumers are trusted to use and evaluate the use of products within their natural home environment and record their experiences in an online diary which is moderated by experienced researchers. We can watch them cook with a new food, clean their home with a new detergent, or react to a new packaging material.

In addition, a short interview can be conducted at the end of the diary to clarify open questions, or certain aspects can be explored in more depth in a group discussion.

A blind product test is designed to assess consumer perceptions and preferences without biasing participants with prior knowledge of the brands or products being tested

To prevent preconceptions or brand loyalty from influencing their judgement, we ensure that participants are unaware of the identity of the products they are evaluating. It is also important to ensure consistency between product samples. This may involve packaging products in neutral containers or removing any visible branding or labelling that might reveal their identity.

At Séissmo, we like home-use-tests/blind product tests because they offer numerous benefits for qualitative marketing research

- Customization: can be tailored to suit specific demographics or use scenarios

Cost-effectiveness: leverage participants' own resources and environments to reduce costs associated with facility rental, transportation and incentive payments

- Enhanced engagement: obtain richer feedback and insights by empowering participants to actively engage with the product in their own environment, fostering a sense of ownership and involvement in the research process
- Support for iterative product development: gather consumer feedback early in the product lifecycle and incorporate it into the process of product refinement and improvement, optimising features, functionality and user experience to better meet consumer preferences and needs
- Minimization of Bias: minimise the influence of extraneous factors, such as brand reputation, marketing hype, or packaging aesthetics, on participants' judgments, allowing for a more objective assessment of product quality and performance

Consumer-Centric Insights: focus on consumers' direct experiences and perceptions to gain valuable insights into what drives consumer preferences and purchase decisions