Brand & Marketing Mix Research

We decrypt your brand's DNA and unravel the marketing
message. We ensure its congruency as well
as its meaningfulness – for employees and customers alike.

If your question sounds like these, you've come to the right place!

How has your brand image evolved over the last few years?
What is your brand DNA composed of?
How far can you stretch your brand with product diversification?
Where does your new strategy or new campaign lead your brand to?
How is the new distribution channel going to impact your brand image?

How congruent are all your touch points? Is your online presence mirroring your physical reality?
Where does your new campaign lead your brand to?
Which aspects of the marketing mix need to be altered in order to launch a European product successfully in China?

Our online and in-person tools and techniques

Extended group discussions, mini-groups with customers, consumers, employees

Pre-tasks for consumers, personal excursions

Depths, dyads and triads with your target group

Collages, mime, role plays on brand values and facets

Advertising tests

Semiotic analysis

Website discourse analysis of your & your competitors' websites

Brainstorming workshops with your team and/or your consumers

« Your analysis is sharp, you find out what is relevant. You become experts of the category very quickly. You really own the initial question to 100% »

Client's voice

The other 3 pillars of our research expertise

Exploratory Research

WE DIG TO THE BOTTOM

Consumer attitudes, behaviour, drivers and barriers
Usage patterns and habits, customer journeys
Visualising products and services, sectors and mental maps
Latent needs, new territories

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Shopper Research

We look at every angle

Shopping experience (online and offline)
Optimal layout, co-creation with Do-It-YourShelf
Shopping mood, shopping mission
Loyalty drivers

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Product & Packaging Test

We find the addiction factor

Opportunities for adopting new concepts and ideas (both products and services); addiction factor
New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
Customer & user experience

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