Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers

Did you know? Traditional promotional print fliers are still a relevant add-on to the marketing mix. They disrupt from being always „on“ and give moments of full and uninterrupted attention for a brand.  Furthermore, the non-personalised aspect of postal fliers is perceived as unobtrusive and inclusive because everyone gets it. It covers important values of modern CX by triggering emotions and an end-to-end experience.


Keywords: Séissmograph, CX, cognitive interview, market research method

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