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The emergence of “verbatim” as a new currency: Digital Talk
Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
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Product
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Social listening, social media monitoring
The cognitive interview in CX, BX, UX
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egmentation
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personas
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Data mining, web crawling
Projective techniques
Clustering, free sorting
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Brand & Marketing Mix Research
Extended group discussions
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groups
Pre-tasks prior to
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Dyads & triads
Collages, mime & role plays
Advertising tests
Semiotic analysis
Website discourse analysis
In-depth b
rainstorming workshops
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Shopper research & e-commerce
Semiotic analysis of the POS
Observation of POS behaviour
Shopping safari, shopping trips
The Cognitive Interview
Live sketch artist & v
isual translation
Market cartography
“Do-it-your-shelf” (ideal shelf set-up)
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Product & packaging test
Observation of consumer behaviour & routines
Screen-to-Screen interviews, purchase simulation
Mental representation, intuitive clustering
Home-Use-Test / Blind product test
A
gile innovation
, idea generation
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
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Pre-tasks prior to group discussions or interviews
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Collages, mime & role plays
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Semiotic analysis of the POS
Observation of POS behaviour
Shopping safari, shopping trips
The Cognitive Interview
Live sketch artist & visual translation
Market cartography
“Do-it-your-shelf” (ideal shelf set-up)
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Screen-to-Screen interviews, purchase simulation
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