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Bargain hunt and user experience: the role of non-personalised print promotions in the eyes of customers

Did you know? Traditional promotional print fliers are still a relevant add-on to the marketing mix. They disrupt from being always „on“ and give moments of full and uninterrupted attention for a brand. Furthermore, the non-personalised aspect of postal fliers is perceived as unobtrusive and inclusive because everyone gets it. It covers important values of modern CX by triggering emotions and an end-to-end experience.

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Which topics do you fancy?

We deep dived inside different topics at the trade show “Printemps des Etudes” (PdE) which finally happened in Paris end of September 2021, followed by the online market research festival “Woche der Marktforschung” (WdM) for the German market beginning of October. Séissmo was present at both events.

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Pick & choose – or take them all

Séissmo celebrates in this anniversary month its cooperation with sketch artists, illustrators and visual translators. Your benefit? 20 free to use icons and pictograms, man-made drawings of JO Barrez, each of these representing topics we have been investigating over the last months.
What is special about it?

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Ramon Vullings e-book

This book is a must for all businesses looking forward to questioning the status quo of their industry. But where or how to start? “Not invented here” can be a nice place to start from. Discover the possibilities this book opens to jumpstart the innovation process at your company.

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Behind the (graphic) scenes!

Behind the (graphic) scenes! Interested in discovering how to make an impactful design? Then expand your graphic horizon with the simple and powerful MAGIC principles. You will take away some useful tips and tricks, as we did!