Sustainability at Séissmo

How sustainability is lived within our company

Definition of sustainability.

Sustainability refers to the ability to maintain or uphold a certain level of activity or process over an extended period of time. This can include environmental sustainability, economic sustainability, and social sustainability. It involves making decisions and taking actions that consider the long-term impact on the planet, society, and future generations. (Chat GPT)

Environmental Sustainability: Humanity's consumption, pollution rate and greenhouse gas emissions do not exceed nature's rate of replenishment.
Social Sustainability: Safeguarding human rights, meeting people's basic needs , such as healthcare, education, and transportation. Guarantee of personal, labour and cultural rights and protection against discrimination.
Economic Sustainability: Independence of human communities around the world. Access to resources that meet their needs and provide a secure livelihood.

The term sustainability originally comes from forestry: If you only cut down as many trees as can grow back, you ensure that the forest is available for future use and retains its value in the long term. You can also say: It is sustainable to live on interest rather than on capital. It is sustainable to preserve the natural foundations of life, to advance the economy through more environmental protection and innovative technologies and at the same time to secure prosperity and social progress. Sustainability is a cross-cutting issue that combines responsibility for people living today with responsibility for future generations. Because each generation has to solve its own tasks and must not burden future generations with them. This basic rule was already laid down in the 1987 report “Our Common Future” by the World Commission on Environment and Development (Brundtland Commission): “Sustainable development is development that meets the needs of the present generation without jeopardizing the opportunities of future generations to satisfy one’s own needs.” This goal can only be achieved if each individual takes action.

« Can we get some very wise words from Natacha here ? »

Natacha Dagneaud, founder and managing director

Sustainability at Séissmo

How do we handle sustainability at Séissmo?
Sustainability at Séissmo is made-up of three entities:

Social

invest in people

We invest into the work of people.
We believe in inclusivity of everyone.
We believe in fixed working hours
We regularly collaborate with ikubiz
we have been donating yearly to various organizations

Economic

invest in quality/ long-lasting outputs

We use a variety of research methods
We have a strong focus on fundamental research and exploratory studies.

Ecological

avoid over-consumption

Shopping experience (online and offline)
Optimal layout, co-creation with Do-It-YourShelf
Purchase planning
New retail concepts, new retail space
Shopping mood, shopping mission
Loyalty drivers
Price & promotion

Charta der Vielfalt

« "The aim of the initiative is to create a prejudice-free working environment and to ensure that all employees - regardless of age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and ideology, sexual orientation and social background - are valued." »

Website, Charta der Vielfalt

Why is it important for Séissmo
to be part of the initiative?

We want to show our commitment
and demonstrate the importance of diversity
in our corporate culture

What is it about ?

Why we implement sustainability

As a company, we have the opportunity to fulfil our corporate social responsibility and go beyond the legal requirements when it comes to caring for our communities.
Our aim is to play our part and create better conditions for people through research into different areas of everyday life.

Anaé Chaouat

Interns are welcome

Are you interested? Get in touch!

Elena Uhrig

Elena is studying sociology and business administration at the University of Mannheim. Her previous orientation towards quant research can easily be seen from a high affinity towards statistics and a good command of Stata. Now, she shows all the more interest in qual analysis methods, in order to gain as extensive knowledge as possible about all aspects of market research. In addition, she specialised in marketing and did research on values and the image of women in advertising. Moreover, she is particularly interested in shopper research and consumption patterns.

Sophie Tintelnot

Sophie is currently completing her bachelor in media- and communications management in Heidelberg. She loves the creative work in different sectors of media. Besides publishing journalistic articles, she is also designing websites and is well versed in Adobe Creative Cloud. Thanks to her profound knowledge in editing media, it is easy for her to recognize complex correlations, to assess the potential of pioneering technologies and how to use them effectively.

We do this by investing in the training of our researchers – whether they are interns or career changers.
We provide training that is sustainable in the sense that we teach our researchers the art of market research.
We do not shy away from people who do not have a background in market research. Everyone brings their own skills and knowledge to the table, enriching our projects with a unique perspective.
We create future researchers equipped for any field of research by combining their knowledge with our research training.
We regularly collaborate with educational institutions such as the Pforzheim Business School, the University of Stuttgart and the University of Potsdam.
One example is “Séissmograph 2022 - How is online advertising perceived by Gen Z?”. We used eye tracking during interviews where the students were able to conduct and evaluate their own research and develop the stimulus material. We helped them not only by funding the project, but also by teaching them how to implement their research and use the right tools.

« Your work is not merely descriptive, which is truly a great asset! You teach us how our customers feel and tick. You have a gifted understanding of people. »

Client's voice

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+49 (0) 621 7621 23 0

contact@seissmo.com

Sustainability at Séissmo

Definition of sustainability.