Sustainability at Séissmo
How sustainability is lived within our company
Sustainability at Séissmo is made-up of three entities:
Social
- We invest into the work of people.
- We believe in inclusivity of everyone.
- We believe in fixed working hours
- We regularly collaborate with ikubiz
- we have been donating yearly to various organizations
Economic
- We use a variety of research methods
- We have a strong focus on fundamental research and exploratory studies.
Ecological
- Shopping experience (online and offline)
- Optimal layout, co-creation with Do-It-YourShelf
- Purchase planning
- New retail concepts, new retail space
- Shopping mood, shopping mission
- Loyalty drivers
- Price & promotion
Charta der Vielfalt
Why is it important for Séissmo
to be part of the initiative?
We want to show our commitment
and demonstrate the importance of diversity
in our corporate culture
Why we implement sustainability
As a company, we have the opportunity to fulfil our corporate social responsibility and go beyond the legal requirements when it comes to caring for our communities.
Our aim is to play our part and create better conditions for people through research into different areas of everyday life.
- We do this by investing in the training of our researchers – whether they are interns or career changers.
- We provide training that is sustainable in the sense that we teach our researchers the art of market research.
- We do not shy away from people who do not have a background in market research. Everyone brings their own skills and knowledge to the table, enriching our projects with a unique perspective.
- We create future researchers equipped for any field of research by combining their knowledge with our research training.
- We regularly collaborate with educational institutions such as the Pforzheim Business School, the University of Stuttgart and the University of Potsdam.
- One example is “Séissmograph 2022 - How is online advertising perceived by Gen Z?”. We used eye tracking during interviews where the students were able to conduct and evaluate their own research and develop the stimulus material. We helped them not only by funding the project, but also by teaching them how to implement their research and use the right tools.