Out of the Qual silo: Artificial Intelligence makes our insights measurable and convincing

AI enriches the analysis and outputs of text-based qualitative research. With our SaaS Platform the relevant elements of meaning can be identified more quickly and accurately. Weak signals become visible. Benchmarks are formed. Crossing different variables gets easy to realise. Percentages indicate important dimensions and their scope.
Concise thematic overviews with weighting are great visualization and persuasion aids in the presentation of results.

Keywords: Interpretation, AI, objectivation of insights, international, customized SaaS, cognitive interviews, Natural Language Processing, semantics, syntax analysis, activation plans, shopper research, product tests, exploratory research, individual interview, UX, CX, online blogs/diaries, semantic score, Synomia