In this digital talk organised by the MOA in the Netherlands, you will learn more about AI in the field of semantic and syntax analysis. Discover how it can be used in long, unstructured texts, like narrative or cognitive interviews (i.e. in user and shopper experience or new product development). The emergence of “verbatim” as a new currency which can be quantified gives an opportunity to reflect on insights generated by the qualitative research fields.
Keywords: Verbatim, consumer, user experience, unstructured text, syntax analysis, NLP, NPD, currency, qualitative research, shopper research, quantification, weighing, crossing variables, artificial intelligence, AI, codification, speech amplitude, semantic score, role of filler words