How professional actors help naïve consumers embody their inner pictures

We observed a lot of insecurity among brands when it came to choosing, validating or checking and verifying the performance of their claim. So we asked ourselves how to test a brand claim to shortcut “cognitively processed, rational, smart answers”. And what would happen if we asked consumers to make their inner pictures visible when confronted with a claim?
We found a way to engage consumers emotionally, quickly and playfully whilst listening carefully to their verbatim while giving instructions to a professional actor.
In this piece of experimental research conducted in Germany in 2019 about more than 50 claims across diverse industries, you will discover what you can expect from a claim at all and how it can be chosen to enrich your brand emotionally.
Learn More