How German women view their bodies – ‘The body complete and the body under construction’

The German woman’s relationship with her body

This study reveals surprising new findings concerning the relationship German women have with their bodies. The parts of the body which are given most attention are not as commonly believed bums, tums and legs but actually feet, tummy and teeth. This new scheme goes a long way to explaining why sales of related products and services are different in Germany.

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German women, body image, sports, skin, asexual, body care, beauty ideals, styling, beauty, naturalness, healthy life, washing, hygiene, individual interviews, focus groups