Dear Grandma, Let Me Tell You About AI

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In a fictional letter to her grandmother, Natacha Dagneaud explains the benefits of artificial intelligence for qual research. Enjoy the read - easy enough for even a grandmother!

Keywords: AI, Artificial Intelligence, online blog, cognitive interview method, Synomia, language, code, syntax analysis, electronic transcripts, verbatim as a currency, interpretation, sensory research, shopper behaviour