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Market cartography – ‘Free sorting in qualitative market research’
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Cognitive interviewing in market research
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‘Spending money makes you rich’
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Men and their aging bodies – ‘A dialogue with the deaf’
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How German women view their bodies – ‘The body complete and the body under construction’
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Yellow bin – ‘What is really consumed?’
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Anglicism – ‘Taking the dictionary into the store’
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Unemployed people as trendsetters – ‘I buy, therefore I am’