‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses

Market cartography – ‘Free sorting in qualitative market research’

Cognitive interviewing in market research

‘Spending money makes you rich’

Men and their aging bodies – ‘A dialogue with the deaf’

How German women view their bodies – ‘The body complete and the body under construction’

Yellow bin – ‘What is really consumed?’

Anglicism – ‘Taking the dictionary into the store’

Unemployed people as trendsetters – ‘I buy, therefore I am’