Consumers’ nocturnal activities
The mystery of online product reviews “Read and let write”
These boots are made for shopping…but are the shops?
‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses
Market cartography – ‘Free sorting in qualitative market research’
Cognitive interviewing in market research
‘Spending money makes you rich’
Men and their aging bodies – ‘A dialogue with the deaf’
How German women view their bodies – ‘The body complete and the body under construction’
Yellow bin – ‘What is really consumed?’