Brand & Portfolio
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Marke vs. Eigenmarke – wie heiß ist der Preis wirklich?
Lesen Sie selbst unsere kondensierten Insights im neuen Séissmograph23 und nehmen Sie Teil am emotional...
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Deutsch
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Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?
Inflation has hit hard; making in-store shopping experiences real emotional roller coasters – especially at...
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English
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Wenn Verbraucher ihre Produkte entwickeln
Der Gründer der deutschen Bewegung Nicolas Barthelmé erläutert, warum uns diese Initiative alle betrifft: Sie...
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Deutsch
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Developing an anti-system food brand
Practical lessons from Germany by Nicolas Barthelmé, co-founder of “Du bist hier der Chef!”...
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English
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KI enthüllt rivalisierende Web-Auftritte!
Welche Geschichte erzählt Ihre Webseite über Sie? Wir finden es bei Ihnen und Ihrer Konkurrenz...
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Deutsch
![Image](https://seissmo.com/wp-content/uploads/2021/09/b_websitestory.png)
A.I. revealing the competitors discourse!
What story tells your webpage about you, your company, and your brand? We manage to...
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English
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Kaufsimulation am Bildschirm: Optimieren Sie Ihre Activation-Strategien, Neuentwicklung und Portfolio mit qualitativen Screen to Screen Interviews
Wissen Sie, wie Sie wirkliche Nähe zu Ihren Usern, KundInnen und VerbraucherInnen schaffen können? Natacha...
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Deutsch
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A novel, intuitive and playful methodology: Using pantomime to assess brand claims
Does a brand need a claim? We observed a lot of insecurity among brands when...
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English
![Image](https://seissmo.com/wp-content/uploads/2019/07/15.jpg)
How professional actors help naïve consumers embody their inner pictures
We observed a lot of insecurity among brands when it came to choosing, validating or...
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English
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Market cartography – ‘Free sorting in qualitative market research’
It is very important that a brand understands their competition, their category and themselves better....
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English
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Die Marke bebt – zwischen Erosion und Eruption
Ziel der Studie ist es, das tatsächliche Konsumverhalten deutscher Verbraucher zu beleuchten (unabhängig von deren...
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Deutsch
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Yellow bin – ‘What is really consumed?’
We dug around in the rubbish This study revealed the ‘tangible’ results of real (vs....
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English