![Image](https://seissmo.com/wp-content/uploads/2020/10/44-Blog-Groesse.jpg)
Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
![Image](https://seissmo.com/wp-content/uploads/2020/09/27-1.jpg)
Shopping Exfearience: Séissmograph 2020
![Image](https://seissmo.com/wp-content/uploads/2019/07/17b.jpg)
Out of the Qual silo: Artificial Intelligence makes our insights measurable and convincing
![Image](https://seissmo.com/wp-content/uploads/2019/07/20b.jpg)
A novel, intuitive and playful methodology: Using pantomime to assess brand claims
![Image](https://seissmo.com/wp-content/uploads/2019/07/15.jpg)
How professional actors help naïve consumers embody their inner pictures
![Image](https://seissmo.com/wp-content/uploads/2021/09/b_berries-1.png)
Dear Grandma, Let Me Tell You About AI
![Image](https://seissmo.com/wp-content/uploads/2018/07/13-e1686037061984.jpg)
Consumers’ nocturnal activities
![Image](https://seissmo.com/wp-content/uploads/2017/07/12.jpg)
The mystery of online product reviews “Read and let write”
![Image](https://seissmo.com/wp-content/uploads/2016/07/11.jpg)
These boots are made for shopping…but are the shops?
![Image](https://seissmo.com/wp-content/uploads/2015/07/10.jpg)
‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses