Shopper research
& e-commerce

We expose purchase habits, motivations and decision-making
processes and test the efficiency of your POS strategy without losing sight of the shopping mission.

If your question sounds like these, you've come to the right place!

  • How do shoppers find their way to the right section? What are possible hindrances and where are they found?
  • Which variables need to be changed in order for a product to be found more easily on a shelf?
  • What can be done to increase the amount of time spent in front of a shelf and to make it more pleasant?
  • To what extent does the structure of the shelf correspond to the customer’s classification criteria?
  • Which store layout concepts from abroad can be applied to the domestic market?
  • How do online and offline shopping differ within a certain category?
  • Do people care about the price in the product category at all?

Our online and in-person tools and techniques

Semiotic analysis of the POS

Semiotik.eu

Observation, accompanied shopping, shop-along

Shopping safari, shopping trips

Cognitive interviews with shoppers, our method of predilection

Visual translation, live sketch artist to develop shop concepts

Free sorting, clustering techniques

“Do-it-your-shelf” (ideal shelf set-up)

«Your scientific method of the cognitive interview was stunning. Unbelievable how much you can learn without asking questions!»
Client's voice

The other 3 pillars of our research expertise

Exploratory Research

WE DIG TO THE BOTTOM
  • Consumer attitudes, behaviour, drivers and barriers
  • Usage patterns and habits, customer journeys
  • Visualising products and services, sectors and mental maps
  • Latent needs, new territories
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Brand & Strategy Research

WE STRETCH BRANDS WITHOUT LOSING ELASTICITY
  • Advertising impact
  • Product re-launches (360° marketing checks)
  • Packaging
  • Prices & promotion
  • Marketing mix coherence, portfolio
    alignment
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Product & Packaging Test

We find the addiction factor
  • Opportunities for adopting new concepts and ideas (both products and services); addiction factor
  • New formulas, flavours, fragrances, textures, colours, shapes, dosage forms, handling, devices, packaging materials, service components, names, claims, etc.
  • Customer & user experience
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»

Discover more

Doing the groceries: in a context of inflation, how do consumers make their trade-offs between brands and private labels?

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»

Welche Reife erfordert die erfolgreiche Durchführung von qualitativ-explorativer Mafo & Semiotik im Unternehmen?

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»

How is online advertisement perceived by Gen Z?

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»
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Call us now – we expect your challenge

+49 (0) 621 7621 23 0
contact@seissmo.com