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Scenario Techniques in Market Research
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Unleashing Consumer Intuition with Creativity – An interactive workshop to grasp the benefits of creativity techniques in the field of insights generation
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Shopping Exfearience: Séissmograph 2020
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Out of the Qual silo: Artificial Intelligence makes our insights measurable and convincing
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A novel, intuitive and playful methodology: Using pantomime to assess brand claims
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How professional actors help naïve consumers embody their inner pictures
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‘Good foreplay – deeper insights’ – why warm-up exercises in focus groups lead to more authentic responses
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Market cartography – ‘Free sorting in qualitative market research’
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Cognitive interviewing in market research
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Men and their aging bodies – ‘A dialogue with the deaf’