This study demonstrates how cognitive interviewing, a qualitative interviewing technique derived from the forensic police method for interviewing eye witnesses, can add value to market research. It provides insights into the perception of a retail environment. In order to better illustrate the performance of this technique, we present the results of a shopper study on the perception of major hypermarkets in Germany and Israel as conducted by Séissmo and Brandman Research.
»
Keywords: Séissmograph, cognitive interview, market research method, ilustrate automated behaviour
![Image](https://seissmo.com/wp-content/uploads/2024/01/Seissmograph-2011-DT.jpg)
![Séissmograph logo](https://seissmo.com/wp-content/uploads/2021/09/seissmograph.png)