Case Study with STABILO

Every company is influenced by progressive digitalization that is resulting in new customer habits. It is not easy to examine these accustomed actions, as they almost take place in autopilot- mode. Which research method would be suitable and effective? Because it is inevitable for future decision-making to gain a deeper understanding of consumer motivations in the analogue world and their differences from the digital world.

The writing tools market is undergoing a transformation for quite some time and the digitalization will continue to transform this industry. Get a glimpse of why Stabilo decided to explore the digital and analogue writing habits of Digital Natives and listen to first-hand experience from Project Manager Christoph Seuss - Head of Strategic Business Area Learning to Write at Stabilo.