Every company is influenced by progressive digitalization that is resulting in new customer habits. It is not easy to examine these accustomed actions, as they almost take place in autopilot- mode. Which research method would be suitable and effective? Because it is inevitable for future decision-making to gain a deeper understanding of consumer motivations in the analogue world and their differences from the digital world.
The writing tools market is undergoing a transformation for quite some time and the digitalization will continue to transform this industry. Get a glimpse of why Stabilo decided to explore the digital and analogue writing habits of Digital Natives and listen to first-hand experience from Project Manager Christoph Seuss - Head of Strategic Business Area Learning to Write at Stabilo.
Watch the video of the future about (analogue and digital) writing
Keywords: Case Study, Stabilo, cognitive interview, writing, digital natives, digitalization, writing tools