„Ich kaufe, also bin ich“ – Beobachtungen zum Konsumverhalten deutscher Arbeitsloser
„Deutsche Frauen lassen los!“ Form, Funktion und Fantasie
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Brand & Marketing Mix Research
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Shopper research & e-commerce
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Produkttest & Packungstest
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Kontakt
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