« Le social listening est comme un bras supplémentaire pour les études »
Qu’apporte l’hybridation des données en quali ?
Ce que révèle votre site web
Augmented Qual: Lorsque les signaux faibles deviennent un argument fort
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Fond de marque & stratégie de marque
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Études shopper & e-commerce
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
Tests de produits
& packaging
Usage and Attitudes Studies (U&A) to investigate consumer behaviour
Social listening, social media monitoring
The cognitive interview in CX, BX, UX
Behaviour observation, online diaries, online consumer and user communities, online bulletin boards
User typologies, segmentation, pen portraits, personas
Ethnographic interviews with your consumers
Text data mining, upcycling of existing reports
Projective techniques and provocative questions in qualitative research
Free sorting/ Clustering of brands, categories and products
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